Week #13 To-Do List

Complete the following items by 11:59 p.m., Saturday, April 18:

  • Review your website and social media platforms. As part of your social media portfolio grade, I’ll conduct a final audit of your online brand.
  • Both blog posts should be related to your beat. Share blog entries via Twitter, LinkedIn, and your professional Facebook page. Remember to social media optimize (SMO) when you share across social media platforms.

Reminder:

Continue working on your personal and group presentations (start April 24).

Kira Maddox records a video tease.

Week #12 To-Do List

We’re in the homestretch! Remember, your final story is due by the end of class Friday, and the Storify is due by midnight Saturday.

Below are the items you’re required to share while producing your final story.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story. Give your audience meaningful information.
  • Produce one video promoting your story (you choose the app this time), and then share to Twitter and your professional Facebook page.
  • Two photos: share to Twitter and your professional Facebook page.

Reminder:

Week #11 To-Do List

Complete the following items by 11:59 p.m., Saturday April 4:

  • Two blog posts: one related to your beat. The other should be focused on our discussion Friday with Trish LaMonte (@TrishLaMonte), director of digital operations for the Syracuse Media Group, and Katie Kramer (@KatieKrames), web and mobile producer/SMO specialist for Syracuse.com.
  • Take part in a tweet chat related to either your beat or journalism. Plan accordingly; check the schedule of chats (This is not an exhaustive list. I also recommend doing a Google search to see if there’s a chat related to your beat). This article lists the journalism chats. You must respond to at least four questions asked by the moderator. Engage! Retweet, reply, and follow people you find interesting.
  • Create a Storify of the tweet chat, and submit the link to the appropriate thread on our Facebook page.
  • Complete the HootSuite Certified Professional Exam. Once you pass, add your name to the HootSuite directory and let your Twitter followers know that you are now @HootSuite certified. I recommend adding the certification to your resume. On the appropriate Facebook thread, you will submit the link to your HootSuite directory page, indicating that you’ve passed the exam.

Below are the items you’re required to share while producing your final story. These must be spread out during the newsgathering and production process.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story. Give your audience meaningful information.
  • Produce one video promoting your story (you choose the app this time), and then share on your social media platforms.
  • Two photos: share to Twitter and your professional Facebook page.

Week #10 To-Do List

Below are the items you’re required to share while producing your third story. They must be completed by the time you submit your story on Friday, March 27.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story. Give your audience meaningful information.
  • Produce one video using the Videolicious app. Upload it to YouTube, and then share on your social media platforms.
  • Two photos: share to Twitter and your professional Facebook page.

Complete the following items by 11:59 p.m., Saturday March 28:

  • Create a Storify with the items mentioned above. Submit the Storify link to the appropriate thread on our Facebook page.

Complete the following items by 11:59 p.m., Saturday April 4:

  • Take part in a tweet chat related to either your beat or journalism. Plan accordingly; check the schedule of chats (This is not an exhaustive list. I also recommend doing a Google search to see if there’s a chat related to your beat). This article lists the journalism chats. You must respond to at least four questions asked by the moderator. Engage! Retweet, reply, and follow people you find interesting.
  • Create a Storify of the tweet chat, and submit the link to the appropriate thread on our Facebook page.

Week #9 To-Do List

Welcome back from spring break! Complete the following items by 11:59 p.m., Saturday March 21:

Below are the items you’re required to share while producing your third story. These must be spread out during the newsgathering and production process. They must be completed by Friday, March 27.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story. Give your audience meaningful information.
  • Produce one video using the Videolicious app. Upload it to YouTube, and then share to Twitter and your professional Facebook page.
  • Two photos: share to Twitter and your professional Facebook page.

Week #7 To-Do List

Below are the items you’re required to share while producing your second story. These must be spread out during the newsgathering and production process. They must be completed by Friday, March 6.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story, use quotes from interviewees.
  • Produce one video using the Videolicious app. Upload it to YouTube, and then share on your social media platforms.
  • Use Twitter’s new video feature. Tweet a video tease of your story. (Optional; not everyone has this feature yet)
  • Two photos: share to Twitter and your professional Facebook page.

Complete the following items by 11:59 p.m., Saturday March 7:

  • Create a Storify with the items mentioned above. Submit the Storify link to the appropriate thread on our Facebook page.
  • Sign up for a live blogging shift for Ed Tech Day.
  • Complete the analytics log sheet.
  • No requirement this week on the number of tweets or activity on your other social media platforms. By now you should be engaging frequently, and I hope the process is becoming more “organic.”

Week #6 To-Do List

Complete the following items by 11:59 p.m., Saturday February 28:

  • Both blog posts should be related to your beat. Share blog entries via Twitter, LinkedIn, and your professional Facebook page.
  • Complete the analytics log sheet.
  • Tweet at least 12 times. In addition, make sure you’re re-tweeting, replying , and using hashtags on a regular basis—important for engagement.
  • Give a #FF shout-out to at least three people related to your beat; mention the reason you’re giving them a #FF.

Below are the items you’re required to share while producing your second story. These must be spread out during the newsgathering and production process. They must be completed by Friday, March 6.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story.
  • Produce one video using the Videolicious app. Upload it to YouTube, and then share to Twitter and your professional Facebook page.
  • Use Twitter’s new video feature. Tweet a video tease of your story.
  • Two photos: share to Twitter and your professional Facebook page.

Week #5 To-Do List

Below are the items you’re required to share while producing your first package. These must be spread out during the newsgathering and production process. They must be completed by Friday, February 20.

  • At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story.
  • Vine video: share to Twitter and professional Facebook page
  • Two photos: share to Twitter and professional Facebook page

Complete the following items by 11:59 p.m., Saturday February 21 :

Continue reading Week #5 To-Do List

Week #4 To-Do List

We’re rockin’ and rollin’. Keep up the good work. Complete the following items by 11:59 p.m., Saturday February 14:

  • Two blog posts: one related to your beat. In the second post, reflect upon the readings, particularly We the Media, and how social media is impacting journalism.
  • Share both blog entries via Twitter, professional Facebook page, and LinkedIn.
  • Comment on one of your classmate’s blog posts.
  • LinkedIn: Endorse at least five people, and write one recommendation.
  • If you haven’t done so already, add the Twitter widget to your website. I also recommend adding a widget for your professional Facebook page.

Continue reading Week #4 To-Do List

Week #3 To-Do List

At this point you should be spending at least 30 minutes throughout the day monitoring, updating, and engaging on your social media platforms. Monitor our Facebook page and Twitter hashtag on a daily basis. Complete the following items by 11:59 p.m., Saturday February 7:

  • We’re collaborating with other communications and journalism classes on a social media scavenger hunt. You can work in teams of two. This drill will be graded. Each item is worth 10 points.
  • Sign-up for Storify, which will be used as part of the scavenger hunt.
  • Park School alumnus Aaron Edwards will chat with us Friday via Skype. Read about Aaron and follow him on Twitter (@aaronmedwards). Also, read this article he recently wrote for NiemanLab.
  • Using #ICParkSM, tweet at least twice during Aaron’s discussion.
  • Review the blogging tip sheet and rubric posted to Sakai.
  • Blog posts: one related to your beat; post this early in the week. Your second post must focus on Aaron’s discussion.
  • Share both blog entries via your social media platforms.
  • Create a Twitter list that includes at least 20 sources related to your beat.
  • Add your social media links to this Google document.
  • Create a LinkedIn profile with your professional photo and bio. Complete at least the following sections: background summary, experience, skills, education, honors/awards, and organizations/groups. Connect with a minimum of 10 people, including me.
  • Be ready to discuss story ideas Monday, February 9.