To-Do List #8

Complete the following items by 11:59 p.m., Saturday: 

Blog Posts

  • Two blog posts related to your beat. Think of these as your reporter’s notebook.  Share blog entries to Twitter and your professional Facebook page. When you share them to social media, be certain the posts are optimized.

Complete the following during the next week:

Tweet About Your Beat

  • Tweet at least 8-10 times about your beat. This can include retweets, but I recommend providing context when you retweet something. You should be retweeting, replying , and using hashtags on a regular basis—important for engagement. You do not have to use #ICParkSM for these items.
  • Don’t forget to check your beat-related Twitter list for ideas.
  • Also, I recommend building your “following” by routinely following others who will provide you with valuable content and by sharing as well as liking their content.

Continue reading To-Do List #8

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To-Do List #7

By the end of class on Oct. 10, upload the story submission document to the Forum section of our Sakai page. 

Multimedia Story #2

All of these items will be published together on your website by the end of Wednesday’s class. In my feedback to you, I will let you know if you should publish on Ithaca Week as well. Follow the instructions for posting to Ithaca Week.

  • 550-600 word story with mobile-friendly layout.
  • At least two images taken with a mobile device. Remember to caption all photos.
  • Video (1-1:30) produced using the iMovie mobile app and embedded in your story.

Social Media

These items must be spread out during the reporting process and completed by the end of class on Oct. 10. You’ll once again create a Wakelet with these items.

Continue reading To-Do List #7

To-Do List #6

Be ready to pitch three story ideas tomorrow. Remember, two of your four stories this semester must be related to your beat. 

I plan on setting aside time tomorrow to work on revisions to your stories. Please come with questions, if you need clarification about my feedback. 

Complete the following items by 11:59 p.m., Saturday: 

  • Two blog posts related to your beat. Share blog entries to Twitter and your professional Facebook page. When you share them to social media, be certain the posts are optimized.

Complete the following during the next week: 

  • Tweet at least 8-10 times about your beat. This can include retweets, but I recommend providing context when you re-tweet something. You should be re-tweeting, replying , and using hashtags on a regular basis—important for engagement. You do not have to use #ICParkSM for these items.
  • Don’t forget to check your beat-related Twitter list!
  • Also, I recommend building your “following” by routinely following others who will provide you with valuable content and by sharing as well as liking their content.

Continue reading To-Do List #6

To-Do List #5

By the end of class, Sept. 26, upload the story submission document to the Forum section of our Sakai page. 

Multimedia Story #1

All of these items will be published together on your website by the end of Wednesday’s class. In my feedback to you, I will let you know if you should publish on Ithaca Week as well. Follow the instructions for posting to Ithaca Week.

  • 550-600 word story with mobile-friendly layout.
  • 2-3 images taken with a mobile device. Remember to caption all photos.
  • Video (1-1:30) produced using the iMovie mobile app and embedded in your story. Remember to include the Ithaca Week logo in the open and close.

Social Media 

You should have a social media game plan for every story before heading out the door. Below are the items you’re required to share while producing your first story. You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll  include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. Also, it’s a good idea to periodically mention you’re covering the story for Ithaca Week by @mentioning in posts. These items must be spread out during the reporting process and completed by the end of class on Wednesday, Sept. 26:

  • At least four tweets. Give your audience meaningful info: use quotes from sources, ask a question about the story, provide a behind-the-scenes look. Don’t simply write, “here’s a tease of my story” or “package coming soon.” This is newsroom jargon and doesn’t engage our audiences. You could use the Videolicious app for one of these.
  • A “readable” social media video produced with the Adobe Spark Video app. Share to Twitter and your professional Facebook page. Keep this around :30 seconds.
  • Share at least two photos to Twitter and your professional Facebook page. Provide context about what you’re showing followers.  Remember to “speak the language” of the different platforms.
  • Create a Wakelet (this replaces Storify) with the items mentioned above. This is how I will evaluate and grade your social media engagement for your first story.

To-Do List #4

For Monday, Sept. 17

  • Be ready to pitch three story ideas for the first multimedia package. Remember, at least two of your four stories this semester must be related to your beat. And these stories should be relevant to the Central New York community, not just Ithaca College.

By Monday, Sept. 24

  • Sign up for a Teaching Moment session: pick a classmate and week to present.
  • Now that you’ve set up your professional social media accounts, let’s start looking at how we can share meaningful content. Read Chapter 6, which focuses on optimizing your social media content. Tweet two items you found interesting from the book and let us know why. Use our course hashtag #ICParkSM. The book handle is @MobileJourn, in case you want to include that in a tweet.
  • If you still need some clarification on how to use the apps that I have showed you, view tutorials that I’ve created for iMovie, Videolicious, Adobe Spark Video, and Adobe Spark Post.
  • Heads up: I’ll  review your websites and professional social media platforms next Sunday. I’ll write my feedback in the comments section of Sakai’s Gradebook. Continue reading To-Do List #4

To-Do List #3

Week #3! Due by midnight, Saturday September 15:

  • Complete the set-up of your website. If your site is not looking the way you would like it to, please chat with me for help.
  • Review the blogging tip sheet and rubric posted to Sakai. You can find a similar guide on pages 64-65 of the book.
  • Two blog posts: One related to your beat. In the second post, reflect upon the readings, and how mobile devices and social media are impacting journalism. Consider using the discussion questions from Chapter 1’s Checklist as a guide.
  • Share both blog entries via Twitter. I also recommend giving your followers a heads up about the beat you’ll be covering this semester.

Complete by Monday, September 17:

  • Add your website/social media links to this Google document.
  • Hootsuite Academy: Continue going through the modules at your own pace. Remember that midway through the semester I will ask you to take the Hootsuite Certification exam.
  • Set-up your Hootsuite dashboard. [If you prefer using TweetDeck, go for it!]
  • Read Chapters 4 and 5. Tweet two items you found interesting from the book and let us know why. Use our course hashtag #ICParkSM. The book handle is @MobileJourn, in case you want to include that in a tweet.
  • Tip: After creating your professional Facebook page, invite people to “like” it.
  • Create a LinkedIn profile with your professional photo and bio. Complete at least the following sections: headline, summary, experience, skills, education, honors/awards, and organizations/groups. Get in the habit of connecting with people on LinkedIn on a consistent basis, especially professionals you’ve met.
  • Create three Twitter lists: one for your beat, one for local news sources, and another for sources that will keep you updated on the latest mobile and social media journalism trends. Each list must have at least 15 sources. This Resources page has a list of sources that you could use for the mobile and social media journalism list. Keep your lists public so I can view them. It’s a good idea to place those lists in your Hootsuite or TweetDeck dashboard.

Be ready to discuss story ideas on Monday, Sept. 17. Bring three story ideas to class.

To-Do List #2

Complete the following items by Monday, Sept. 10. From this point forward, I will publish to-do lists every Sunday and most items must be completed by the following Saturday night. [UPDATED 9/6. See changes in bold.]

  • No need to read Chapters 4 -5 or worry about the blog posts yet, even though they are listed on the syllabus this week.
  • Reserve a mojo kit from PPECS and bring it to class Monday Wednesday.
  • Set-up your free Hootsuite account. Read these step-by-step directions. Complete Hootsuite Academy: The Fundamentals of Using Hootsuite.
  • Establish professionally oriented accounts on Twitter, Facebook (create a professional page instead of using your personal page), Instagram, Snapchat (Not this semester!), LinkedIn, and YouTube.
  • In addition to apps for the previously mentioned sites, download apps for Hootsuite, Videolicious, iMovie, Adobe Spark Post, and Adobe Spark Video.
  • Complete the set-up of your website. For branding purposes, remember to keep your website domain and social media handles as close to your name as possible. [We’ll take care of this Monday during class]
  • Finalize your short bio for social media profiles and a longer one for your website and LinkedIn page. Ensure that your profile photo, short bio for social media, and longer bio are consistent across all platforms.
  • For your Ithaca Week account: add a profile photo, short blurb about you, and links to your professional Twitter and Facebook accounts.
  • Review the blogging tip sheet and rubric posted to Sakai. You can find a similar guide on pages 64-65 of the book. You will have two blog posts due next week. 

To-Do List #1

Complete the following items by Wednesday, Sept. 5:

Week #13 To-Do List

Live Tweet Wednesday’s Chats

  • First up on Wednesday will be Mike Castellucci (@MikeCastellucci). He’s a real innovator when it comes to the use of mobile devices for storytelling. He created  series of half-hour TV specials that are shot using only an iPhone. He’s won an Edward R. Murrow Award and several Emmys for the series.
  • Then we’ll chat with IC journalism alumna Christine Loman (@ChristineLoman), who recently began a gig managing social media at The Washington Post.

Final Multimedia Story

Upload the story submission document to the Forum section of our Sakai page. 

Website story due by end of class Friday, April 27:

  • 550-600 word story with mobile-friendly layout.
  • 2-3 images taken with a mobile device.
  • Video (1-1:30) produced using your mobile device (you choose the video app) embedded in the story.

Continue reading Week #13 To-Do List

Week #12 To-Do List

For Wednesday’s Class

  • Post your story to Ithaca Week after making any edits that I recommended.
  • Pitch story ideas. Reminder: at least two of your four stories were supposed to be beat related.

For Friday’s Class

  • Read Chapter 8: Mobile and Social Media In Your Career. With the semester winding down, I want to shift our focus back to how we began this semester: building your brand online. Now is a good time to revisit and polish your website and social media accounts.
  • Tweet two items from Chapter 8 that you found interesting/useful. Use #ICParkSM.
  • Amber Smith (@AmberSmith1011), digital director for Gray Television stations in Nebraska, will chat with us Friday. Check out her Q&A in Chapter 8! I’ve asked her to do an audit of some of your social media profiles, just as she would if you were to apply for a job or internship at one of her stations. We’ll pick names at random.

Continue reading Week #12 To-Do List