Complete the following items by 11:59 p.m., Saturday April 4:
- Two blog posts: one related to your beat. The other should be focused on our discussion Friday with Trish LaMonte (@TrishLaMonte), director of digital operations for the Syracuse Media Group, and Katie Kramer (@KatieKrames), web and mobile producer/SMO specialist for Syracuse.com.
- Take part in a tweet chat related to either your beat or journalism. Plan accordingly; check the schedule of chats (This is not an exhaustive list. I also recommend doing a Google search to see if there’s a chat related to your beat). This article lists the journalism chats. You must respond to at least four questions asked by the moderator. Engage! Retweet, reply, and follow people you find interesting.
- Create a Storify of the tweet chat, and submit the link to the appropriate thread on our Facebook page.
- Complete the HootSuite Certified Professional Exam. Once you pass, add your name to the HootSuite directory and let your Twitter followers know that you are now @HootSuite certified. I recommend adding the certification to your resume. On the appropriate Facebook thread, you will submit the link to your HootSuite directory page, indicating that you’ve passed the exam.
Below are the items you’re required to share while producing your final story. These must be spread out during the newsgathering and production process.
- At least four tweets related to your story. Remember to @mention and use hashtags when possible. The goal is to engage your social media audience. Ideas we’ve discussed: tell them what you’re working on, provide a behind-the-scenes look, ask a question about the story. Give your audience meaningful information.
- Produce one video promoting your story (you choose the app this time), and then share on your social media platforms.
- Two photos: share to Twitter and your professional Facebook page.