Complete the following items by 11:59 p.m., Saturday, Oct. 7:
- Both blog posts should be related to your beat. Share blog entries via Twitter, LinkedIn, and your professional Facebook page.
- Tweet at least 10 times. This can include retweets, but I recommend providing context when you retweet something. You should be re-tweeting, replying , and using hashtags on a regular basis—important for engagement.
- Complete the analytics log sheet. This will be part of your end-of-the semester portfolio presentation.
- I will review this week the basics of several analytics platforms. I have also created tutorials for Facebook Insights, Twitter analytics, and WordPress analytics. If you need additional guidance, check out these tutorials. (Note: If you use Wix for your website, you have to install the app called Visitor Analytics.)
Social media items to be completed during the reporting process for package #2:
You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. These items must be spread out during the reporting process and completed by the end of class on Wednesday, Oct. 11:
- Produce a Snapchat Story while you’re reporting! Make sure to save the Story to your camera roll and then upload it to YouTube. That’s how you’ll submit it to me. While producing the Snapchat Story, you must cross promote at least once on Twitter and your professional Facebook page. I highly recommend following news outlets on Snapchat in order to see how they’re using this platform. NBC News, correspondent Hallie Jackson (hallienbc on Snapchat) in particular, does a fantastic job producing engaging Snapchat content.
- At least one social media graphic. Share to both Twitter and your professional Facebook page.
- At least four additional tweets. Two of these must include photos. Give your audience meaningful info; don’t simply write, “here’s a tease of my story” or “package coming soon.” This is newsroom jargon and doesn’t engage our audiences.
Package #2 due by end of class on Wednesday, Oct. 11:
- 550-600 word story with mobile-friendly layout.
- Three images taken with a mobile device.
- Video (1-1:30) produced using your mobile device (you choose the video app this time) embedded in the story.