The following are due by the end of class on Wednesday, Oct. 11:
- 550-600 word story with mobile-friendly layout.
- Three images taken with a mobile device.
- Video (1-1:30) produced using your mobile device (you choose the video app this time) embedded in the story.
Social Media Items
You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. These items must be spread out during the reporting process and completed by the end of class on Wednesday, Oct. 11:
- Produce a Snapchat Story while you’re reporting! Make sure to save the Story to your camera roll and then upload it to YouTube. That’s how you’ll submit it to me. While producing the Snapchat Story, you must cross promote at least once on Twitter and your professional Facebook page. I highly recommend following news outlets on Snapchat in order to see how they’re using this platform. NBC News, correspondent Hallie Jackson (hallienbc on Snapchat) in particular, does a fantastic job producing engaging Snapchat content.
- At least one social media graphic. Share to both Twitter and your professional Facebook page.
- At least four additional tweets. Two of these must include photos. Give your audience meaningful info; don’t simply write, “here’s a tease of my story” or “package coming soon.” This is newsroom jargon and doesn’t engage our audiences.
- Create a Storify with the items mentioned above. This is how I will evaluate and grade your social media engagement for your first story. Be certain to include the links to your Facebook posts as well. Some of you forgot to do this two weeks ago.