I’ve decided to not have you write blog posts this week. Instead, I want you to focus on your first story and the items below.
- Be ready to pitch three story ideas for the first multimedia package. Remember, at least two of your four stories this semester must be related to your beat. And these stories should be relevant to the Central New York community, not just Ithaca College.
- If you have yet to do so, pick a classmate and week to present a Teaching Moment.
By midnight, Saturday
- Read Chapter 6, which focuses on optimizing your social media content. Tweet two items you found interesting from the book and let us know why. Use our course hashtag #ICParkSM. The book handle is @MobileJourn, in case you want to include that in a tweet.
- Now that you have crafted your website and social bios as well as created or updated your professional accounts, it’s time to focus on sharing meaningful content and optimizing that content. We’ll chat about that this week.
- That brings me to the next item: Tweet at least 8-10 times about your beat. You do not have to use #ICParkSM for these items. In fact, in most cases, I would recommend not using our class hashtag, as that may look odd in terms of social media optimization (What the heck does our hashtag have to do with the content of the tweet?!).
- From this week forward, you should be spending at least 30 minutes throughout the day monitoring, updating, and engaging on your social media platforms. This is where the Hootsuite dashboard will be a lifesaver.
- If you still need some clarification on how to use the Videolicious and iMovie apps, I’ve created two video tutorials that you can review.
- I’ll review your websites and professional social media platforms next Sunday. I’ll write my feedback in the comments section of Sakai’s Gradebook.
What’s Expected for Your First Story?
You should have a social media game plan for every story before heading out the door. Below are the items you’re required to share while producing your first story. You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. Also, it’s a good idea to periodically mention you’re covering the story for Ithaca Week by @mentioning in tweets and Facebook posts. These items must be spread out during the reporting process and completed by the end of class on Friday, Feb. 23:
- At least four tweets. Give your audience meaningful info: use quotes from sources, ask a question about the story, provide a behind-the-scenes look.
- Produce a :30-:45 video tease using the Videolicious app. Share to Twitter and your professional Facebook page.
- Share at least two photos to Twitter and your professional Facebook page. Provide context about what you’re showing followers. Remember to “speak the language” of the different platforms.
- Create a Wakelet (this replaces Storify) with the items mentioned above. This is how I will evaluate and grade your social media engagement for your first story.
Multimedia Story #1 (all of these items will be published together on your website by the end of Friday’s class. I will select the best stories for Ithaca Week):
- 550-600 word story with mobile-friendly layout.
- 2-3 images taken with a mobile device.
- Video (1-1:30) produced using the iMovie mobile app.