For Wednesday’s Class
- Post your story to Ithaca Week after making any edits that I recommended.
- Pitch story ideas. Reminder: at least two of your four stories were supposed to be beat related.
For Friday’s Class
- Read Chapter 8: Mobile and Social Media In Your Career. With the semester winding down, I want to shift our focus back to how we began this semester: building your brand online. Now is a good time to revisit and polish your website and social media accounts.
- Tweet two items from Chapter 8 that you found interesting/useful. Use #ICParkSM.
- Amber Smith (@AmberSmith1011), digital director for Gray Television stations in Nebraska, will chat with us Friday. Check out her Q&A in Chapter 8! I’ve asked her to do an audit of some of your social media profiles, just as she would if you were to apply for a job or internship at one of her stations. We’ll pick names at random.
Due by Saturday Night
- Complete the Hootsuite Certified Professional Exam. Once you pass, add your name to the Hootsuite directory and let your Twitter followers know that you are now @Hootsuite #Hootsuitecertified. I recommend adding the certification to your resume. I will create a thread on our FB group page where you must submit the link to your Hootsuite directory page or a screenshot indicating that you’ve passed the exam.
- Read info I shared early in the semester about how to access the exam.
Final Multimedia Story
Upload the story submission document to the Forum section of our Sakai page.
Website story due by end of class Friday, April 27:
- 550-600 word story with mobile-friendly layout.
- 2-3 images taken with a mobile device.
- Video (1-1:30) produced using your mobile device (you choose the video app) embedded in the story.
Social media items during the reporting process:
These items must be spread out during the reporting process and completed by the end of class Friday, April 27. You’ll once again create a Wakelet with these items.
- LIVE: Go live from the scene of your story on either your professional Facebook page or Twitter. Want to broadcast LIVE on one of the Ithaca Week accounts? Contact this week’s social media team: Justin Rouzier and Andrew Sullivan.
- U-PICK: Choose at least one other platform to share as you report. Remember to optimize, optimize, optimize.
What’s around the bend? A one-page (single-spaced) memo reflecting on your social media activity is due on May 2. Your reflection must include a discussion of what you learned from your analytics (see analytics log sheet). I will also do a final review of your social media and website in the coming weeks.