For Monday, Sept. 17
- Be ready to pitch three story ideas for the first multimedia package. Remember, at least two of your four stories this semester must be related to your beat. And these stories should be relevant to the Central New York community, not just Ithaca College.
By Monday, Sept. 24
- Sign up for a Teaching Moment session: pick a classmate and week to present.
- Now that you’ve set up your professional social media accounts, let’s start looking at how we can share meaningful content. Read Chapter 6, which focuses on optimizing your social media content. Tweet two items you found interesting from the book and let us know why. Use our course hashtag #ICParkSM. The book handle is @MobileJourn, in case you want to include that in a tweet.
- If you still need some clarification on how to use the apps that I have showed you, view tutorials that I’ve created for iMovie, Videolicious, Adobe Spark Video, and Adobe Spark Post.
- Heads up: I’ll review your websites and professional social media platforms next Sunday. I’ll write my feedback in the comments section of Sakai’s Gradebook.
Multimedia Story #1
By the end of class, Sept. 26, upload the story submission document to the Forum section of our Sakai page.
All of these items will be published together on your website by the end of Wednesday’s class. In my feedback to you, I will let you know if you should publish on Ithaca Week as well. Follow the instructions for posting to Ithaca Week.
- 550-600 word story with mobile-friendly layout.
- 2-3 images taken with a mobile device. Remember to caption all photos.
- Video (1-1:30) produced using the iMovie mobile app and embedded in your story.
You should have a social media game plan for every story before heading out the door. Below are the items you’re required to share while producing your first story. You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. Also, it’s a good idea to periodically mention you’re covering the story for Ithaca Week by @mentioning in posts. These items must be spread out during the reporting process and completed by the end of class on Wednesday, Sept. 26:
- At least four tweets. Give your audience meaningful info: use quotes from sources, ask a question about the story, provide a behind-the-scenes look. Don’t simply write, “here’s a tease of my story” or “package coming soon.” This is newsroom jargon and doesn’t engage our audiences. You could use the Videolicious app for one of these.
- A “readable” social media video produced with the Adobe Spark Video app. Share to Twitter and your professional Facebook page. Keep this around :30 seconds.
- Share at least two photos to Twitter and your professional Facebook page. Provide context about what you’re showing followers. Remember to “speak the language” of the different platforms.
- Create a Wakelet (this replaces Storify) with the items mentioned above. This is how I will evaluate and grade your social media engagement for your first story.