Be ready to pitch three story ideas tomorrow. Remember, two of your four stories this semester must be related to your beat.
I plan on setting aside time tomorrow to work on revisions to your stories. Please come with questions, if you need clarification about my feedback.
Complete the following items by 11:59 p.m., Saturday:
- Two blog posts related to your beat. Share blog entries to Twitter and your professional Facebook page. When you share them to social media, be certain the posts are optimized.
Complete the following during the next week:
- Tweet at least 8-10 times about your beat. This can include retweets, but I recommend providing context when you re-tweet something. You should be re-tweeting, replying , and using hashtags on a regular basis—important for engagement. You do not have to use #ICParkSM for these items.
- Don’t forget to check your beat-related Twitter list!
- Also, I recommend building your “following” by routinely following others who will provide you with valuable content and by sharing as well as liking their content.
Multimedia Story #2
By the end of class on Oct. 10, upload the story submission document to the Forum section of our Sakai page.
All of these items will be published together on your website by the end of Wednesday’s class. In my feedback to you, I will let you know if you should publish on Ithaca Week as well. Follow the instructions for posting to Ithaca Week.
- 550-600 word story with mobile-friendly layout.
- At least two images taken with a mobile device. Remember to caption all photos.
- Video (1-1:30) produced using the iMovie mobile app and embedded in your story.
These items must be spread out during the reporting process and completed by the end of class on Oct. 10. You’ll once again create a Wakelet with these items.
You do not have to use #ICParkSM. Remember, posts should be social media optimized: they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. Also, it’s a good idea to periodically mention you’re covering the story for Ithaca Week by @mentioning in tweets and Facebook posts.
- At least four tweets. Give your audience meaningful info: use quotes from sources, ask a question about the story, provide a behind-the-scenes look. Don’t simply write, “here’s a tease of my story” or “package coming soon.” This is newsroom jargon and doesn’t engage our audiences.
- One video produced with the app of your choice. Share to Twitter and your professional Facebook page.
- At least one social media graphic produced with Adobe Spark Post or Canva. Share to Twitter and your professional Facebook page.
- I encourage you to experiment with Instagram and Facebook Live during the reporting process. These are not requirements during this reporting round, but will be in the future.