Our final to-do list of the semester! Due by the end of class Wednesday, Dec. 6:
- Multimedia story produced with Adobe Spark Page:
–If you have yet to complete two stories related to your beat, this final story must be beat-related.
–Approximately 600 words
–1:00-1:30 video shot and produced with mobile device (you choose the app)
–Photos taken with mobile device
- Social media elements spread throughout the reporting process (remember to social media optimize posts). Create a Storify of the items:
–At least one social graphic shared to Facebook and Twitter.
–A readable video produced with Adobe Spark Video, and shared to Facebook and Twitter. (I’ll show you how to use the app this week, in case you have yet to work with it.)
–You should have additional tweets during the reporting process.
–When possible, @mention/tag Ithaca Week on Facebook and Twitter so that your colleagues who manage those accounts in the coming weeks will be alerted to your posts, and they can periodically share them.
–Finally, if there are any other social media items/platforms you want to use for your story, go for it!
iPad Return Reminder:
- If you were issued an iPad Mini by PPECS, please e-mail Tim Merritt (email@example.com) to schedule a time to return the device. Tim has asked that you do not reset the device to factory settings just yet. He will walk you through the appropriate steps when you meet with him.
For Monday, Nov. 27:
For Monday, Dec. 4:
- Read Chapter 8: Mobile and Social Media in Your Career.
- Find a job description online for a position at an outlet where you’d eventually like to work. We’ll analyze the description in class next Monday, paying particular attention to digital skills.
Continue reading To-Do List #14
Enjoy Thanksgiving break!
Due by Saturday at 11:59 p.m.:
- Two blog posts: one related to your beat. The other should be focused on our discussion this week with IC alumna Christine Loman (@ChristineLoman), social media editor and member of the Editorial Board at Syracuse.com/The Post-Standard, and her colleague Katie Kramer (@KatieKrames), social media editor at NYup.com. (To prepare for our discussion, I recommend rereading p. 27 of the book, which briefly mentions the mobile-first changes at the outlet, and pp. 29-30, the Q&A with their boss. You could use some of this information in your blog post.)
- Share your blog posts to your professional social media accounts.
Continue reading To-Do List #12
By the end of class tomorrow, you must upload to Sakai one document with:
- Final text of your story
- Link to story on your website
- Names of reviewers
- List of sources
- Link to Storify of your SMO activity across two platforms
Continue reading To Do-List #10
Welcome back from fall break!
- Come to class tomorrow with story ideas and your game-plan for social media. I will not give you a list of social media items for the next package. Instead, you’ll come up with your own list. You must use at least two social media platforms while reporting and follow SMO best practices.
- Package #3: 550-600 word story with mobile-friendly layout, three images taken with a mobile device, and a video (1-1:30) produced using your mobile device and then embedded in the story. (Reminder: the video must be edited on your mobile device — NOT your computer).
- Check out when you’re scheduled to present your social media portfolio.
- Remember to check your analytics at least once a week, using the analytics log sheet as a guide. A discussion of your analytics is required during the portfolio presentation.
- Begin planning your team social media policy/strategy presentations. Enter your team member’s names and the selected outlet.
- TBA: Coverage of President Collado’s inauguration and Ithaca College’s 125th anniversary. Schedule of events can be found here: https://125.ithaca.edu
The following are due by the end of class on Wednesday, Oct. 11:
- 550-600 word story with mobile-friendly layout.
- Three images taken with a mobile device.
- Video (1-1:30) produced using your mobile device (you choose the video app this time) embedded in the story.
Social Media Items
You do not have to use #ICParkSM. Remember, posts should be social media optimized. For example, they’ll include @mentions, hashtags, tags, and visuals — items that lead to increased engagement. These items must be spread out during the reporting process and completed by the end of class on Wednesday, Oct. 11: Continue reading To-Do List #7
Complete the following items by 11:59 p.m., Saturday, Oct. 7:
- Both blog posts should be related to your beat. Share blog entries via Twitter, LinkedIn, and your professional Facebook page.
- Tweet at least 10 times. This can include retweets, but I recommend providing context when you retweet something. You should be re-tweeting, replying , and using hashtags on a regular basis—important for engagement.
- Complete the analytics log sheet. This will be part of your end-of-the semester portfolio presentation.
- I will review this week the basics of several analytics platforms. I have also created tutorials for Facebook Insights, Twitter analytics, and WordPress analytics. If you need additional guidance, check out these tutorials. (Note: If you use Wix for your website, you have to install the app called Visitor Analytics.)
Continue reading To-Do List #6